In 2016, with a highly controversial presidency at stake, less than half of college undergraduates voted. Restrictive voting laws, confusing registration processes, and a general lack of knowledge on who is running in elections are all factors that hinder the voting process. Almost every aspect of our lives has been impacted by technology, except for voting. Young Americans need, and deserve, a simpler way to vote and make their voices heard. For my senior design project, I created a (fictional) app called Ballot that would allow people to register to vote, see who is running in their local elections, and find their nearest polling site all in one spot.
Ballot
UX/UI Design, Branding, Motion Graphics
User Research
To gain insights into the civic engagement and awareness of their representatives among young voters, I conducted a Google Survey among 30 participants from 6 different states.
72%
46.7%
of respondents said that an unbiased, third party fact sheet would help them make a more informed decision about who to vote for
of respondents did not know who their
representative in Congress was
The Visual Identity
I created a visual identity that incorporated a bold color palette, clean typography, and a modern design aesthetic to help bring voting into the modern age. The stylized “B” in the logo is a nod to historical documents such as the U.S. Constitution and the Declaration of Independence.
App Screens
Digital Campaign
I also designed and animated a campaign to energize young people to vote. At the time, the 2020 Election was a few years away, so I created the campaign slogan “Foresight is 2020” to encourage voters to start looking towards the future and register to vote now.
Thank you to
Elizabeth DeLuna, Design Professor and Department Chair at St.John’s University
and to my classmates for your feedback and support during this project